Good design is needed everywhere, not just in consumer products and clothes. In the early hours of the morning, after about 22 hours in the aircraft or at the gates of various airports, we had to jockey around, to join the various queues in front of the Immigration counters, trying to speculate which line would mean the least waiting time. Surely, a common queue, with the passenger at the head of the line going to the next available counter, would have been far more efficient (and, therefore,a better design) than these separate queues, especially when officials ask people to move from one line to another, which results in further chaos. Good design is people-friendly…but it always needs some imagination.