Flay me alive....
What happens when you whip butter (not cream)?
“Flay” as a verb is very much part of Indian officialese English. The opposition is always “flaying” the government for doing something wrong.
The only other time I have heard it said is when a neighbour of mine, who could not pronounce his “p”s but made them into “f”s, told me that his grandson had “fut on his fants and gone to flay.”